3 · AI content & marketing workflow
You plan the week. The agents drive it. You publish.
Write the week's briefs — a blog, a LinkedIn post, an X thread, a creator shortlist, a check on what the AI engines say about you. Each becomes a card on a board shaped for that kind of work: a writer drafts into your marketing repo, a verifier checks links, front-matter and the build, and nothing goes live until a person approves it — from the same drawer, with the same gate, as an engineering card.
A brief per slot: what, for which channel, through which shape. Each is a card; the lane it sits in says who has it. Agent lanes tick on their own — a gate waits for you.
- MonWhy refusals should say whyBlog · draftIdeasWriterDraft reviewApprove & publishPublished
- WedOne card, the whole loopLinkedIn · draftIdeasWriterDraft reviewApprove & publishPublished
- ThuCapacity, in one lineX thread · draftIdeasWriterDraft reviewApprove & publishPublished
- ThuCreators for the launchOutreach · selectTargetsSourceShortlistDelivered
- FriDoes ChatGPT know us?GEO · measureTargetsAnalyseFindingsProduceReviewDone
Nine marketing agents need gates in different places, and one lane chain cannot express all of them — so there are three. Install one under your own name; edit it if it does not fit.
Measure's input is Signals — every tracked prompt, and what each AI engine actually said about you.
Briefs seed the board
A backlog of topics with a priority and a target day is all the planning there is. Seeding is idempotent — re-run it and nothing duplicates.
Voice rules outrank tasks
An EDITORIAL.md in the repo carries voice and claims rules. Agents read it every run; it wins over any brief.
Drafts live in the repo
Front-matter status draft → review → published. Review on your local dev server; a mechanical check gates the build; you press publish.